"Positioning" is a term that gets thrown around a lot but can often be confused with other marketing activities.“Very few startups have a firm grasp of what exactly positioning is, why it’s ...

If you go out and talk to successful small business owners and ask them what the secret to their success is, you will often hear things like “my customers love ...

Most B2B brand and marketing experts agree that a solid positioning statement and brand story are critical to the success of a business. Those initial elements serve as a compass for all ...

There was a great book published back in 2001 called Positioning by Al Ries and Jack Trout. It emphasized the importance and impact of companies taking a unique position in the market, albeit ...

Baker & McKenzie's Gary Senior (pictured) extols the importance of market positioning for law firms – especially during a financial downturn It is often said that downturns produce a 'flight to ...

Marketing transparency serves as the cornerstone of trust between automotive dealerships and their customers. In today’s market, where consumers are more informed and discerning than ever before ...

"Positioning" is a term that gets thrown around a lot but can often be confused with other marketing activities.“Very few startups have a firm grasp of what exactly positioning is, why it’s ...

There was a great book published back in 2001 called Positioning by Al Ries and Jack Trout. It emphasized the importance and impact of companies taking a unique position in the market, albeit ...