The Hugo brand addresses a more unconventional and progressive customer and focuses on Gen Z. In the end, we want to turn customers into fans and inspire new and existing ones alike.

Hugo Boss ‘ brand Hugo put a new planet into Roblox ’s orbit last week, betting on the metaverse to prove its marketing jean-ius.

After Hugo Boss presented a revised strategic plan on investor day, some investors held their neutral rating, signaling its ambitious goals may be out of reach.

Why is Hugo entering the NFT market, and how can the brand create something inclusive? Miah Sullivan: Hugo is here to make magic in the metaverse by creating a virtual community of risk-takers and ...

Hugo Boss is one of the leading, most-recognized menswear brands with around 10% of the designer menswear market, according to our estimates.

Hugo Boss Greider projects the brand is on track to reach $1 billion in sales by the end of 2024, over a 50% increase from 2023.

The Mail Online 's Guy Walters writes: "The true story of Hugo Boss, his firm and its relationship with the Nazis, is rather less straightforward than Russell Brand would have it." The true story ...

Hugo Boss' has reported double-digit sales growth across geographies in contrast with other luxury brands. Find out why BOSSY stock is a Hold.

Hugo Boss said it expected sales to grow in the mid-single digits of percent in 2023, compared with 27% growth last year, adding that investment to drive top and bottom-line growth would be ...

Kevin Winter/Getty Russell Brand got kicked out of a party for making jokes about Hugo Boss' involvement the Nazi party.

German fashion brand Hugo Boss announced on Thursday it was returning to Formula One with the Aston Martin team, five years after leaving for the electric Formula E series.

HUGO BOSS launches two simultaneous star-studded global campaigns for its brands BOSS and HUGO. The release is the first visual representation of this historic brand refresh.