Sometimes an idea for a great logo design can come like lightning out of the blue the moment you get the brief. But hold fire ...

Don't go overboard with your color scheme. Three colors is enough to make an effective logo. When you make your initial logo design, do it in black-and-white and add your color choices one at a time.

Nederland is wrapping up voting on a new logo and slogan as part of its brand and creative identity campaign after the initial proposal drew mostly negative feedback.

It took three months to land on the new logo design working with Harris Teeter officials, Hilzinger said. Some of the initial logo designs were “completely unrecognizable,” Hilzinger said.

If there are any emerging design trends among the initial 2020 campaign logos, it’s the use of words over symbols, and the embrace of color outside of the traditional red, white, and blue. Gone ...

No sooner than Donald Trump‘s presidential campaign rolled out its logo featuring the name of his running mate, Indiana Governor Mike Pence, did the internet thrust into hours of snickering over its ...

A new school logo for USF that cost nearly $50,000 to design and refine is a huge dud with students, who have started a petition to bring back the old academic logo.

Some of the initial logo designs were “completely unrecognizable,” Hilzinger said. But it was important to maintain a sense of familiarity while signaling that Harris Teeter as a brand has ...

In today’s competitive market, a strong and distinctive logo is essential for any business aiming to make a lasting ...

It took three months to land on the new logo design working with Harris Teeter officials, Hilzinger said. Some of the initial logo designs were “completely unrecognizable,” Hilzinger said.