5. Make Your Print Ads Interactive. Print ads don't have to just sit there and look pretty anymore. By using a combination of QR codes and customized mobile phone apps, a print ad can create ...

— -- The Web has an unlikely new rival when it comes to "interactive" advertising: magazine pages. As technology for song-producing audio chips and light-powering batteries gets smaller ...

In yet another bold leap that redefines consumer engagement, Samsung has reimagined what a newspaper ad can be with a ...

Motorola has an interactive print ad running in "Wired" magazine, The New York Times discussed its native ad strategy, and the rest of AdLand's latest news.

Motorola to Debut Interactive Print Ad for Moto X Published December 20, 2013 • Updated on December 20, 2013 at 7:52 am. BOOKMARKER ...

Interactive print ads like Toyota's can be pricey, complex and time-consuming to produce, but they can also generate lots of buzz and ultimately sales for brands. They can also be a boon to print ...

Samsung has launched a voice-led mixed reality print ad in Indian newspapers, combining traditional media with AI to challenge the boundaries of print advertising.

Incorporating an interactive element into the ad serves to highlight specific vehicle features like the A8's OLED lights, which is an approach other automakers have recently adopted. Toyota ran an ...

Sussex-based Quad/Graphics Inc. has created an innovative, interactive mobile app that enhances reader experience and engagement with editorial and advertising content. The technology integrates ...

Interactive luxury ads W partnered with Pongr to provide mobile engagement that lets readers get more information on brands advertising in the issue, which is solely dedicated to shopping.

Recently, two other buzzy print ads by Instamart and Flipkart Minutes used special inks – one which changed colour under sunlight and another which was water-activated.The recent spate of print media ...