While interactive print ads can be "clever and innovative," GfK Starch's Sawyer warns that there is one rule: The ads can't be disruptive for readers. They have to be able to play — or not ...

5. Make Your Print Ads Interactive Print ads don't have to just sit there and look pretty anymore. By using a combination of QR codes and customized mobile phone apps, a print ad can create ...

Motorola is pushing its advertising to a new level to promote its customizable Moto X phone. In the January issue of Wired Magazine, the Chicago-based company will debut an interactive ad that ...

The Samsung ad campaign was designed to showcase the power of Galaxy AI by turning a static newspaper ad into an immersive ...

Audi is running a print campaign that simulates the features of its new Audi A8 model, a news release announced. The user-activated ads appear in the November/December issue of Departures, the ...

Sussex-based Quad/Graphics Inc. has created an innovative, interactive mobile app that enhances reader experience and engagement with editorial and advertising content. The technology integrates ...

In yet another bold leap that redefines consumer engagement, Samsung has reimagined what a newspaper ad can be with a ...

Motorola has an interactive print ad running in "Wired" magazine, The New York Times discussed its native ad strategy, and the rest of AdLand's latest news.

Recently, two other buzzy print ads by Instamart and Flipkart Minutes used special inks – one which changed colour under sunlight and another which was water-activated.The recent spate of print media ...

Interactive print ads like Toyota’s can be pricey, complex and time-consuming to produce, but they can also generate lots of buzz and ultimately sales for brands. They can also be a boon to print ...

Amazon Ads' unique interactive audio ads on Alexa-enabled devices to be distributed across APS and Triton's shared publishers.

Samsung has launched a voice-led mixed reality print ad in Indian newspapers, combining traditional media with AI to challenge the boundaries of print advertising.