Kraft is testing the waters with new products like colorless Kool-Aid Invisible and Mac & Cheese with white cheddar, that is, Mac & Cheese without Yellow #5 and Yellow #6 and the resulting neon ...

Once admired for its brilliant color and sugary sweetness, Kool-Aid has introduced a line of transparent beverages, Kool-Aid Invisible. The new drinks, offered in raspberry and watermelonkiwi ...

Kool-Aid, self-described as the “all-American beverage,” will introduce “Black Cherry Blitz,” its first limited-edition flavor in three years, in the coming days.

Another offering, Kool-Aid Unsweetened Cherry Powdered Soft Drink Mix, contains Blue 1. Strawberry Jell-O has "artificial flavor" listed under the title and includes Red 40 in the ingredients.

In 1985 Philip Morris, impressed by R.J.R.s success with Hawaiian Punch, applied the same marketing techniques to Kool-Aid, which it acquired when it bought General Foods, according to company ...