Your mission statement can serve as a gauge, helping you avoid taking on too much and allowing you to strike a balance between festive engagements and personal well-being.

A mission statement is a single sentence or short paragraph that's used by a company to explain its purpose and existence. Here's how to create one.

A positioning statement is essentially what we say in the tutorial. It typically has 1-3 benefits that a segment cares about (this is where the USP is typically vague,....they never say how do you ...

But mission statements can go a long way toward unifying decision-making across a newsroom, telling readers what to expect and creating your own yardsticks for accountability.

Creating a mission statement that explains the purpose of your business allows you to shape that perception and provide an almost instant connection.

The mission statement reflects every facet of your business: therange and nature of the products you offer, pricing, quality,service, marketplace position, growth potential, use of technology,and ...

Is your mission statement a over-the-top, just plain silly, or maybe even "Mission: Impossible"? Is it really the sun around which your company revolves? Probably not. And you probably don't need it.

Conclusion: Don’t do a mission statement for your business unless it has some strategic use. Generic mission statements are just a waste of time.

Rolling out a mission statement, vision statement and/or a core values program is only the beginning.

The museum provided a mission statement that represented core values such as leadership, excellence, accessibility, and diversity and tied these to the holdings and purpose of the organization.