The CEO of the $3.1 billion tea behemoth is trying to make green tea as ubiquitous in the U.S. as it is in Japan.

While America's love affair with Japanese foods and ingredients, from ramen and sushi to yuzu, has been an ongoing obsession, ...

“ITO EN Group is striving to provide accurate information and disseminate research results on the health benefits of green tea and matcha [tea powder],” says Daisuke Honjo, president and ...

Matcha and green tea share many similarities, but if your goal is loading up on as much caffeine as possible, which drink ...

Making matcha — green tea that you fully incorporate ... founder and chef of New York City’s Tadaima, believes Ito En is a solid choice. “It’s easy to buy,” she says, “not only ...

Leave it to Ito En, the largest supplier of green tea in the world ... Try more than 125 mouthwatering types of loose tea and herbal infusions or matcha, which is sold by the can.

With this release, ITO EN continues to reinforce its position as a leader in the green tea industry, sharing the rich heritage and health benefits of Japanese tea culture with the world.

Matcha's caffeine content can vary depending on how it is grown, brewed, and its quality. Find out how much caffeine is in a ...

Matcha tea, a finely ground powder made from specially grown green tea leaves, has been a staple in Japanese culture for over ...

Who would've thought? Let’s backtrack for a second. Matcha is a finely ground powder made from specially grown and processed green tea leaves. That’s why it has that bold, almost alien-green hue.