A bottle of Jack Daniel’s Tennessee Whiskey is displayed next to a Bad Spaniels dog toy. AP “Jack Daniel’s loves dogs and appreciates a good joke as much as anyone.

I recently took part in a tasting at the Jack Daniel Distillery in Lynchburg, Tennessee, during which master distiller Chris Fletcher described several bottles from the core collection — Old No. 7, ...

Except, instead of Jack Daniel’s, the label reads “Bad Spaniels,” and instead of Old No. 7 Tennessee Whiskey, it says “Old No. 2 On Your Tennessee Carpet.” ...

Instead of including the "Old No. 7" emblazoned on the highly recognizable label of a Jack Daniel's bottle, the toy references "the Old No. 2 on your Tennessee carpet." ...

Yes, Jack Daniel’s — created by Jasper Newton “Jack” Daniel back in the 1870s — is labeled as a “Tennessee whiskey” and not a “bourbon whiskey.” But that’s not the whole story.

What the two sides argued. The toy looks like a vinyl version of a Jack Daniel's whiskey bottle, but the label is called Bad Spaniels, features a drawing of a spaniel on the chewy bottle, and ...

Even as Jack Daniel’s retains its position as one of the highest-volume whiskey brands in the world — in 2022 it sold 14.6 million nine-liter cases, almost all of it Old No. 7 — the ...