Jaeger-LeCoultre announced two new Reverso Tribute Duoface Calendar watches, as well a new Reverso campaign starring actors Nicholas Hoult and Anya Taylor-Joy.

At this year's Watches and Wonders event, the brand has unveiled no less than five separate Reverso models. There's a lot to get through, so let's dive right in. Jaeger-LeCoultre Reverso Hybris ...

In 1931, Jaeger-LeCoultre launched the Reverso with a unique reversible case made to resist the shocks of polo matches. A new exhibition in Paris pays tribute to the past 90 years, during which it ...

Jaeger-LeCoultre unveiled a new Rendez-Vous Dazzling Night & Day with a green dial that the luxury Swiss watch brand says is inspired by the nature that surrounds its headquarters in the Vallée ...

In 1931, Jaeger-LeCoultre launched its famous Reverso watch with a swivelling case – a sleek and streamlined emblem of Art Deco style, originally conceived for polo-playing British Army officers ...

But the Jaeger-LeCoultre Reverso bucks that trend. Swiss businessman César de Trey invented the watch with a flippable dial after he saw Polo players damage their pieces during matches in India.

Dials Patterned to Perfection All three of the watches in Jaeger-LeCoultre’s new series boast an intricately decorated dial that requires 17 hours of work to bring to life.

Synonymous with Jaeger-LeCoultre’s previous Lunar New Year timepieces, the Reverso Tribute Enamel Dragon comes in the signature, Art Deco-inspired rectangular shape.

Jaeger-LeCoultre’s Reverso was first released in 1931, but it is a product of an era that began six years earlier and continues to define the iconic watch today. To honor the centennial of the 1925 ...

The brand is hosting several activations during Madison Avenue Watch Week at its newly opened New York flagship, CEO Catherine Rénier said.

Wrist Check: JAY-Z Wears Jaeger-LeCoultre Reverso During Rock and Roll Hall of Fame Induction: With a custom caseback engraving of Carnegie Hall.

There is perhaps no brand which embodies this better than Jaeger-LeCoultre. It's Reverso model – which features a dial which can be flipped for protection or a second dial design – may have ...