Jaguar sales dropped over 97 percent in Europe after production was halted. Despite the sharp decline, this outcome was ...

The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney ...

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over its woke pink “rebrand”. The iconic British motor giant sparked outrage in November when ...

Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades. The iconic ...

Jaguar's European vehicle sales crash to just 49 units in April after rebrand distances brand from performance roots.

The car maker said around 1.5 of its UK workforce would be affected by the job cuts, which are going as part of a voluntary redundancy programme.

The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes roll, ...

The headlines wrote themselves. ‘Go woke, go broke!’ said the Daily Mail, and ‘Sales Plummet’, said the Sun. Only a few ...

Jaguar, the iconic British luxury carmaker, is experiencing a notable downturn in sales. A controversial rebranding ...

Jaguar has experienced a steep drop in European sales following a major rebranding and product shift. Stock performance remains under pressure due to declining revenue and lack of new product ...

Jaguar’s sales in Europe have plunged dramatically, with only 49 vehicles registered in April 2025, a 97.5% drop from the 1,961 units sold in the same month the previous year.

Jaguar’s sales in Europe have plunged dramatically, with only 49 vehicles registered in April 2025, a 97. 5% drop from the 1,961 units sold in the same month the previous year.