What did you do to your hair, James Charles? The YouTube beauty sensation flipped his wig – literally – and debuted a brand new look, one where he was completely bald!

James Charles insists his new shaved head is ‘real’ but fans aren’t convinced. ... The makeup guru then followed up with a selfie showing his hair coloured over with pink scribbles, ...

Charles posted a video of the duo titled "Giving Jojo Siwa A FULL MAKEOVER," which has more than 16 million views. At the beginning of the video, Siwa explained that she usually likes to do her ...

James Charles/Instagram The YouTuber fight all started after Charles posted about Sugar Bear Hair vitamins , a competitor to Westbrook’s own supplement brand, Halo Beauty .

A recent spat involving the beauty vlogger James Charles shows that one shouldn’t underestimate the value that authenticity, or at least a performance of it, carries in the influencer marketplace.