Jung believed that archetypes were real—a bridge between our inner psychological world and the real world. Incorporating Jungian archetypes into a speech involves precise language and imagery ...

For example, if you want to evoke the caring mother archetype, emphasize how your company protects people, just as Volvo — perhaps the ultimate “great mother” company — has long emphasized ...

Who do you think of when you hear the words: “A feisty, confident and fiercely independent career woman”?

“Yes, Jungian archetypes are primordial, but they affect us in ways that generate novelty,” he says. “Within a Jungian framework, we’re always looking at what generates new energy.” 2.

C. G. Jung countered this view with his detailed map of the unconscious, spelling out the universal roles that all of us unwittingly play out, guided by archetypes or story models.

Psychologist Carl Jung defined archetypes as windows into the human psyche, observable in dreams, art and literature. But two Virginia ad industry veterans want to translate the concept to local ...

I’m sure Jung would agree, that’s it’s high time we abandon the customs and conventions of the 1900s and contemporise his set of twelve archetypes, throwing those unintended gender ...

The word and concept have been around for a long time, but they were widely popularized by the great Swiss psychologist Carl Jung. Jungian archetypes, most broadly, are recurring symbols ...