Sanrio recruited Shimizu and other illustrators to create “kawaii” characters at a time when cute, girlish styles were popular in Japan. But the word is used often in Japanese society ...

Anime fans powered up in their best cosplay all weekend long for all things Japanese pop culture at Kawaii Kon.

we set out to film possibly the most kawaii character of them all: shima enaga – or in English, the long-tailed tit. In Japan, ‘cute’ is a big deal. You might be familiar with long-tailed ...

Sanrio recruited Shimizu and other illustrators to create “kawaii” characters at a time when cute, girlish styles were popular in Japan. But the word is used often in Japanese society ...

Hello Kitty's Sanrio rival company San-X, especially well known for being the owner of kawaii characters like Rilakkuma, has unveiled its new line of throwback merchandise featuring classic fan ...

Inspired by #SQkawaii Sounds Album and Highlighting the Women of Final Fantasy. Tokyo, Japan — Square Enix announced that starting today, March 12, it will hol ...