Fans of the classic Kool-Aid flavored drink mix are excited to try a brand-new line of Kool-Aid sodas featuring five ...

The destructive TikTok challenge requires teens mimic the popular Kool-Aid commercials, in which the bright-red drink’s ...

This case study describes a campaign in the US by Kool-Aid, a beverage brand owned by Kraft, which sought to convert passive awareness of the brand into sales by targeting mothers on social media. The ...

The challenge often requires participants yell out, “Oh yeah!,” the Kool-Aid Man’s catchphrase before hurling themselves into fencing. Staten Island’s Ben Helwa said he paid for costly ...