Kool-Aid man's svelte new look. (Image credit: Kraft Foods) In his decades as the face of Kool-Aid, ... and one initial print ad shows him drawing attention on the treadmill.

The Kool-Aid Man is the latest star of streetwear for the fall of 2022. "The quality of the materials and thoughtfulness of the execution brought in some new eyes that might not have considered ...

NEW YORK (AP) — Kool-Aid is unveiling a new look for its big red mascot Monday, as the powdered drink brand looks to refresh its image and tout a new liquid mix. The Kool-Aid Man, known for ...

As Kool-Aid Man’s star grew, so did his opportunities to branch out. The property got its own Marvel comic— The Adventures of Kool-Aid Man —as well as an Atari 2600 video game.

When the Kool-Aid Man next hurtles through some unsuspecting homeowner’s wall, he’ll look snazzier, more up-to-date, more “lifelike,” according to parent company Kraft Foods Group Inc.

NEW YORK -- Kool-Aid is unveiling a new look for its big red mascot Monday, as the powdered drink brand looks to refresh its image and tout a new liquid mix. The Kool-Aid Man, known for busting ...

The Kool-Aid Man, meanwhile, made his first appearance in 1954 and has taken on various looks through the years. Kraft says his last big makeover was in 2000.