The Kool-Aid Man, meanwhile, made his first appearance in 1954 and has taken on various looks through the years. Kraft says his last big makeover was in 2000.

As Kool-Aid Man’s star grew, so did his opportunities to branch out. The property got its own Marvel comic— The Adventures of Kool-Aid Man —as well as an Atari 2600 video game.

The pitcher pitchman is getting a new computer-generated look and will be talking in his new ads. But fans of the old guy can take heart: Kool-Aid Man still prefers to bust through things.

The Kool-Aid Man, known for busting through walls and his "Oh yeah!" tagline, will now be computer-generated and take on the personality of a celebrity trying to show he's just a normal guy.

He completed the ensemble with a diamond-encrusted silvery double rope neck chain, with a large No. 1 pendant (for his uniform number) and a small Kool-Aid Man logo. Here’s a close-up look from ...

NEW YORK -- Kool-Aid is unveiling a new look for its big red mascot Monday, as the powdered drink brand looks to refresh its image and tout a new liquid mix. The Kool-Aid Man, known for busting ...