Lacoste Crocodile Mythology Sneaker Collection: Beginning April 2009, Lacoste will begin production on a pack of (9) sneakers celebrating the ...

Playing off the brand's iconic crocodile logo, Lacoste debuted a new collection featuring three different versions of the emblem: the silver croc, the sporty croc and the hipster croc.

Today Lacoste leverages its famous emblem with the launch of a website and viral YouTube videos dedicated to the cult of the croc, which kicks off a series of limited-edition Lacoste sneakers that ...

He's been dubbed the "New Crocodile" as an homage to René Lacoste, and he's getting his own line of on-the-court performance gear and a starring role in a new campaign that launches today.

It’s the way they mix history with modernity that makes Lacoste such an iconic brand. You would have to have lived under a pretty big rock to have missed those croc-crested cotton pique polo ...

Lacoste captures the fearlessness and power of the crocodile like never before, with the new LC33. The dauntless spirit of the brand’s icon is reflected in every aspect of this dual-movement ...

Izod Lacoste, as the brand became known, initially looked like a flop; there weren’t many customers in the early ’50s for a pricey polo shirt (about $8 then) with a small crocodile sewn onto ...

Decked out in vibrant green, Venus Williams made a striking entrance at the 2025 Met Gala. The tennis titan stepped onto the famous carpeted steps in a bespoke Lacoste ensemble that epitomized the ...

Lacoste has won its trademark infringement lawsuit against Chinese brand Cartelo, WWD reported first. The French brand has established a reputation for protecting its trademark in China, having ...

Bernard Lacoste, who spent more than 40 years at the helm of the Lacoste clothing empire best known for its crocodile-embossed polo shirts, died Tuesday at a Paris hospital. He was 74. Lacoste was ...

Lacoste has won a legal battle with Polish competitors Mocek and Wenta over its iconic crocodile logo.