Grinning from ear to ear, the hip-hop star traded in soul-searching and intellectualism for a cocky, catty party celebrating his recent victories.

He teased “Not Like Us” twice before finally performing the first verse of the track that concludes with the popular “A minorrrr!” line — a lyric heard and sung throughout the announced New Orleans crowd of 65,719 at Caesars Superdome. As expected, Lamar changed some of the lyrics for television, but the message was clear.

Kendrick Lamar’s Super Bowl halftime performance is growing in viewership hours after the big game, gaining more 11 million views since it aired Sunday night. Lamar, who has won a Pulitzer Prize,