Louisville’s Lamar Jackson speaks to the media during the Atlantic Coast Conference NCAA college football media day in Charlotte, N.C., Thursday, July 13, 2017.

Baltimore Ravens quarterback Lamar Jackson got the meme treatment for a wide-open miss in the last seconds of a loss to Kansas City in Week 1.

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As Jackson has gone on to lead the Heisman Trophy race, Rich Barnes' photo has become perhaps the most memorable image of perhaps the most memorable play of the 2016 college football season.