Lancôme's iconic Juicy Tubes Lip Gloss turns 25 this year! To celebrate, the brand tapped Chad Michael Murray, Paris Hilton, Ed Westwick and more for a star-studded Y2K campaign.

Lancôme’s iconic Juicy Tubes, donned by Paris Hilton in Y2K glory, just got a glow-up with the launch of Juicy Treats — now infused with squalane to lock in moisture for 24 hours.

The “Like This” singer and former Destiny’s Child member embraced her Y2K roots, rocking her iconic flipped red bob while showcasing Lancôme’s “Juicy Tubes” High-Shine Lip Gloss.

The Louvre — the most famous museum in the world, and Lancôme — the leading French beauty brand joined forces on a new limited edition makeup collection.