With the launch of CÎROC Vodka Spritz, a suite of ultra-premium tailored cocktails available in four natural flavors, Sean "Diddy" Combs and CÎROC Ultra-Premium Vodka join the ready-to-drink market.

On Tuesday, Sean "Diddy" Combs and the makers of CÎROC Ultra-Premium Vodka announced he would be launching the first-ever CÎROC Vodka Spritz ...

Diageo is trading its ownership of Cîroc Ultra-Premium Vodka in North America for a majority stake in Lobos 1707 Tequila, a brand backed by NBA star LeBron James. The transaction is the first ...

Diddy has lost his ownership of Cîroc and DeLeón tequila in a recent settlement with premium drink company Diageo. As a part of the settlement, Diddy had to withdraw all previous allegations and ...

On Tuesday, Jan. 16, Sean “Diddy” Combs” and Diageo announced an end to their yearlong legal dispute over their business partnership turned sour, Variety reports.

On Tuesday (May 23), the Hip-Hop mogul announced Diddy Direct, a platform aimed at helping consumers, and retailers, have access to his brands like DeLeón, Ciroc and more.

However, in November, Diddy’s ex-girlfriend Cassie Ventura filed a lawsuit of her own against him, alleging that he’d beat her, raped her, and coerced her into sexual encounters with other men.

Diddy and Diageo have worked together on Ciroc, which is wholly owned by Diageo, since 2007. The “I’ll Be Missing You” rapper entered a joint venture with the company on DeLeón in 2013.

Diddy was the longtime face of Ciroc before he got embroiled in a dispute with its parent company Diageo in 2023. Diddy, whose real name is Sean Combs, sued Diageo for racial discrimination.

Sean “Diddy” Combs and the makers of CÎROC Ultra-Premium Vodka announce the launch of their newest flavor-infused innovation, CÎROC Honey Melon just in time for summer.The leaders behind ...

Sean ‘Diddy’ Combs drops lawsuit against Ciroc vodka parent company after accusing them of racism The 54-year-old rapper previously accused Diageo of neglecting Cîroc Vodka and DeLeón Tequila ...