Or, a lead magnet might be a free product sample, trial subscription, demo, or other product/service-related incentive. Of course, no one freely gives their email address away.

More top-of-funnel lead magnet ideas: 6. How-to and examples content (i.e., a free guide on how to write a networking email, or networking email examples) 7. Podcasting. 8. Idea generators. 9.

Utilizing E-books And White Papers As Lead Magnets. E-books are comprehensive, educational content that can provide valuable information on a specific topic related to the business's industry.

More top-of-funnel lead magnet ideas: 6. How-to and examples content (i.e., a free guide on how to write a networking email, or networking email examples) 7. Podcasting. 8. Idea generators. 9.