Liam Payne's Hugo Boss clothing line may be covered in chevrons, but the musician once considered the tattoo that inspired the motif a major mistake.

Singer/songwriter Liam Payne has been named the new global brand ambassador for Hugo Boss's Hugo line. A new campaign will debut this summer.

Liam Payne recently shot a new underwear campaign with Hugo Boss. He told GQ Hype that he "hadn't been properly warned about the amount of nudity." "It was a lot of fun to shoot but my mum wasn't ...

The storyline for Liam Payne ‘s new Hugo Boss fragrance ad is pretty simple: he works on the chasis of his classic car — somehow managing to not get this crisp white shirt dirty at all — his ...

Hugo Boss has announced that British singer-songwriter Liam Payne will be its first global brand ambassador. The singer, who won international acclaim as a member of One Direction in 2010 before ...

Liam Payne shows off his toned torso as the pictures for his collaboration with Hugo Boss are unveiled. The One Direction singer is also seen posing alongside model Stella Maxwell in his first capsule ...

Liam Payne sported Hugo Boss to close LFWM. Hosting the GQ dinner alongside Dylan Jones last night, Payne was donned head-to-toe in Hugo.

Liam Payne found fame as one fifth of One Direction but can he cut it in fashion? He talks to Emma McCarthy about tracksuits, toddlers and talking shop with Vogue’s editor-in-chief ...

Liam Payne’s “irritated” friend — an Argentine energy fund tycoon — had reportedly apologized to hotel guests for the One Direction star being “high” before he plunged to his death ...

Liam Payne seems pretty excited to be part of the new Hugo Boss Hugo x Liam Payne bodywear campaign.

He's been busy creating his exclusive clothing range with Hugo Boss since May. And Liam Payne showed off the results of his hard work at the launch event for the new HUGO X Liam Payne capsule ...

Liam Payne shows off his toned torso as the pictures for his collaboration with Hugo Boss are unveiled.