If you’re going to use LinkedIn to generate business for yourself, you’ll want to make sure your LinkedIn profile isn’t inadvertently scaring prospects away. The world’s largest social network for ...

Just a few short years ago, you could safely ignore your digital footprint and it wouldn’t affect your real-world interactions. Today, that’s no longer the case. Your digital presence has an ...

The first impression you make on a recruiter, a prospective client, or a potential partner often isn't your business card or your resume. It's your LinkedIn profile. And that's a good thing! Rather ...

I spend a lot of time helping people improve their LinkedIn profile and align it with their real-world brand. And I’m often asked for examples of profiles that do the best job of showcasing their ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. These above-the-fold elements pretty much all people see when ...