But Liv is betting that women—some of them, at least—will open their wallets for a brilliant mountain bike. (Courtesy Liv) And yes, the Pique Advanced Pro 29 is a marvelous bike.

Liv Cycling, the sister brand of Taiwan-based Giant, is exclusively devoted to designing and manufacturing bikes for women's physiology — from frame design and stiffness, to component design and ...

A friend had introduced me to the Liv Cycling brand, a bike manufacturing company devoted exclusively to bikes for women. I thought the concept was cool, but I didn’t really understand why it ...

Tu conceived of the women’s-focused brand Liv in 2007, when she could find neither a bike that fit her nor a kit tailored specifically for women as she prepared to ride that year’s Tour of Taiwan.

Liv, Giant's women-specific subsidiary, has debuted the 2023 Embolden E+ range of electric mountain bikes powered by the new SyncDrive system.