Examples of Branding in Marketing. Branding is a marketing technique used by businesses to create a desired image for a product or company in the minds of the consumer.

Many companies have decided to update their imagery after criticism that current logos are offensive or culturally insensitive.

Walmart on Monday unveiled a new logo for the first time in nearly two decades, saying the redesign highlights its evolution while also serving as a nod to its past.

Copycats exist throughout fashion, as a popular meme shows, listing examples of luxury brands — Saint Laurent, Balenciaga, Burberry, Berluti, Balmain — whose logos had gone sans-serif within ...

Other than your brand name, your company logo is one of the most important things people will notice when they discover your brand for the first time -- and it’s something they’ll continue to ...

More than 100 brands have now ceased ads on X over antisemitic content allowed to propagate on the social network. They are following the example of companies like Apple and Disney, which made the ...

Starbucks, Tampax, Tinder and TikTok are among some of the brands changing their social media pictures after a viral video awfully redesigned them.

What the Helvetica? Brands Strip Down Logos to Gain New Currency Brand logos are getting one and the same makeover, choosing to go with a simple wordmark and minimalist lettering.

Innovative and intelligent: That’s Tesla’s logo. And it’s exactly what the Tesla brand aims to be. As an entrepreneur, how can you apply this thinking to your own brand and logo design?

Test your brand knowledge with this fun logo quiz that challenges you to identify famous brands without their names.