Your company's logo is one of its most important branding assets. It appears at every customer touchpoint -- website, social media accounts, emails, product packaging, etc. -- and is meant to ...

For new business owners who want to create sustainable growth for their ventures, choosing a company name and logo that will make a memorable impression on prospective customers is crucial to building ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...