COSTA MESA, Calif.--(BUSINESS WIRE)--Today, the SWITCHBLADE lure is announced, revealing a new patent-pending magnetic switch plate system, giving a super versatile style of bait the ability to ...

The entire length of the lake produced quality bass on an array of lure types. Jacob Wheeler won the $100,000 prize, barely edging out Bobby Lane by a mere two ounces. This was the closest margin ...

Old-school tackle means tons of action and plenty of color, with favor toward those lures that generated the most bites. Jerry Pomales “I always used a wire leader in Australia,” says deckhand Steven ...

Wire can, after all, mute the action of some lures, so it’s important to consider how a pickerel attack different lure styles. I’d be less likely to use wire if I’m casting a hard jerkbait ...

The best times to fish for zander are in low-light conditions, especially when the water is clear. A gray, cloudy day is ...