Chinese luxury consumers, who have long been logo-hungry, also started adopting a quiet, old-money aesthetic in 2023. The BofA note comes after a bad year for the luxury market.

‘Quiet luxury’: No flash, no logos, but big-time style Actor Gwyneth Paltrow at the courthouse for her trial in Park City, Utah on March 28, 2023, from left, March 21, and on March 27.

Xiaomi’s new logo ... Subtle rebrands are nothing new – from Celine to Burberry, 6 luxury brands that made big statements with tiny design tweaks. STORY Jacqueline Tsang. Apr 1 , 2021.