Fast forward years later and Jeep goes after Mahindra. The Indian automaker had plans to introduce its small off-road vehicle the Roxor here in the U.S., but a suit against Mahindra in 2018 and ...

Jeep, a brand that’s famously protective of its trademarks, has won a ruling against a company selling a vehicle that resembles the iconic World War 2-era SUV that launched the brand. (Mahindra) ...

The new Mahindra Roxor off-road side-by-side debuted this week, and it looks quite a bit different now than when it initially showed its Jeep-like face back in 2018. You can thank Fiat Chrysler ...

Mahindra responded that the 2018 and 2019 models, which had a more Jeep-like face, were no longer in production and that the 2020 Roxor's new oval grille differentiated the off-roader enough.

Jeep’s years-long fight to stop Indian firm Mahindra from selling the Roxor in the United States due to trademark infringement experienced a setback.The brand can continue selling the redesigned ...

This week, FCA filed a complaint intended to stop the sale of the new Mahindra Roxor, claiming the Indian-built off-roader looks too much like a Jeep, particularly the original Willys Jeep from ...

The ITC found the 2018-2019 ROXOR, which evoked the look of the Willys/Jeep CJ that Mahindra had been licensed to build and sell abroad since 1947, infringed Jeep’s trade dress and barred ...

This isn't the first time Mahindra's built a Jeep of its own. The company gained a license to produce Willys vehicles 70 years ago for the Asia region, and now, it's returning to its roots.

Jeep Surely Loves the 2020 Mahindra Roxor’s Newly Un-Jeep-Like Face. Now, the not-street-legal off-roader looks a bit like an old Toyota FJ. Greg Fink Writer Jan 24, 2020. See All 27 Photos.

FCA also claims the Roxor is a threat to Jeep sales because of its lower price. Mahindra is able to do so by manufacturing the Roxor in India before assembling it in the U.S. Plus, unlike the ...

Speaking of engines, Mahindra is offering a 2.0-liter gas engine, good for 150 hp and 236 lb-ft of torque, or a 2.2-liter diesel with 130 hp and 236 lb-ft of torque on tap, paired with either a ...