Fast forward years later and Jeep goes after Mahindra. The Indian automaker had plans to introduce its small off-road vehicle the Roxor here in the U.S., but a suit against Mahindra in 2018 and ...

The ITC found the 2018-2019 ROXOR, which evoked the look of the Willys/Jeep CJ that Mahindra had been licensed to build and sell abroad since 1947, ... Send Print Report. Latest Posts.

The Jeep brand has a history of fending off copycats. Its latest battle is against an Indian business partner that's produced an SUV that may look a little too much like a Jeep vehicle--slotted ...

A federal judge ruled Mahindra should stop building the Roxor all-terrain in the U.S. because it looks too much like a Jeep Wrangler, but like a game the Lions lead in the first quarter, this ain ...

Mahindra responded that the 2018 and 2019 models, which had a more Jeep-like face, were no longer in production and that the 2020 Roxor's new oval grille differentiated the off-roader enough.

This isn't the first time Mahindra's built a Jeep of its own. The company gained a license to produce Willys vehicles 70 years ago for the Asia region, and now, it's returning to its roots.

Mahindra had to change that, since Jeep has a trademark on that styling in North America. Instead, a unique new 4 ½ slot ROXOR grill is used. The ROXOR also shares much of the build DNA of the ...