The new Mahindra Roxor off-road side-by-side debuted this week, and it looks quite a bit different now than when it initially showed its Jeep-like face back in 2018. You can thank Fiat Chrysler ...

new Mahindra Roxor, claiming the Indian-built off-roader looks too much like a Jeep, particularly the original Willys Jeep from the 1940s.

The automaker is hoping for a final ruling banning Mahindra from building and selling the Roxor ATV, which looks like a Jeep Wrangler, in the U.S.

The ITC found the 2018-2019 ROXOR, which evoked the look of the Willys/Jeep CJ that Mahindra had been licensed to build and sell abroad since 1947, infringed Jeep’s trade dress and barred ...

A few years later, Mahindra approached WIllys in order to gain licensing rights to the Jeep, as the Indian conglomerate saw promise in the mass-production of small and large utility vehicles.

The new Mahindra Roxor seemed like the perfect off-road toy: side-by-side (SxS) four-wheeler modeled after the iconic Willys Jeep of World War II. Who wouldn’t want to play in the dirt in that ...

Fiat Chrysler has filed a trade complaint with the USITC over Indian automaker Mahindra's plans to import its Roxor side-by-side to the U.S.

Mahindra and Mahindra: A journey flagged off by the Willys jeep From a steel trading enterprise in 1945, the Mahindra and Mahindra Group has metamorphosed into a multi-billion rupee conglomerate ...

Jeep parent company Fiat Chrysler is seeking to block India's Mahindra from selling the ROXOR 4x4 in the U.S., Bloomberg reports, arguing that the vehicle looks too much like its own Jeep Wrangler.

Mahindra shared an image of an old advertisement published from the Times of India in 1960, which stated the price of the Willys CJ 3B Jeep to be Rs 12,421 after a discount of Rs 200.

Looking back several decades, the entire Mahindra Roxor appearance is at its core based on a 1940s license agreement made with Willys, the original Jeep manufacturer.

The automaker is hoping for a final ruling banning Mahindra from building and selling the Roxor ATV, which looks like a Jeep Wrangler, in the U.S.