The new Mahindra Roxor off-road side-by-side debuted this week, and it looks quite a bit different now than when it initially showed its Jeep-like face back in 2018. You can thank Fiat Chrysler ...

This week, FCA filed a complaint intended to stop the sale of the new Mahindra Roxor, claiming the Indian-built off-roader looks too much like a Jeep, particularly the original Willys Jeep from ...

A federal judge ruled Mahindra should stop building the Roxor all-terrain in the U.S. because it looks too much like a Jeep Wrangler, but like a game the Lions lead in the first quarter, this ain ...

The new Mahindra Roxor seemed like the perfect off-road toy: side-by-side (SxS) four-wheeler modeled after the iconic Willys Jeep of World War II. Who wouldn’t want to play in the dirt in that?

Mahindra signed a license with Willys to produce Jeeps for the Army in 1947. The little all-terrain vehicle looks enough like a Jeep that Fiat Chrysler sued to keep Mahindra from selling it in the ...

FCA also claims the Roxor is a threat to Jeep sales because of its lower price. Mahindra is able to do so by manufacturing the Roxor in India before assembling it in the U.S. Plus, unlike the ...

The ITC found the 2018-2019 ROXOR, which evoked the look of the Willys/Jeep CJ that Mahindra had been licensed to build and sell abroad since 1947, infringed Jeep’s trade dress and barred ...

Mahindra and Mahindra: A journey flagged off by the Willys jeep - From a steel trading enterprise in 1945, the Mahindra and Mahindra Group has metamorphosed into a multi-billion rupee conglomerate ...

Jeep parent company Fiat Chrysler is seeking to block India's Mahindra from selling the ROXOR 4x4 in the U.S., Bloomberg reports, arguing that the vehicle looks too much like its own Jeep Wrangler.

Licensing was granted, and so Mahindra set out to build their own version of the Willys Jeep under the M&M name. Eventually, Mahindra was recognized as the official Jeep manufacturer in India, and ...

Mahindra shared an image of an old advertisement published from the Times of India in 1960, which stated the price of the Willys CJ 3B Jeep to be Rs 12,421 after a discount of Rs 200.

A federal judge ruled Mahindra should stop building the Roxor all-terrain in the U.S. because it looks too much like a Jeep Wrangler, but like a game the Lions lead in the first quarter, this ain ...