Traditional direct response mailing lists are sent via postal mail, but more and more of these lists are being used as electronic emai. Chron Logo Hearst Newspapers Logo. Skip to main content.

Mailing lists come in a variety of forms, from direct mail lists that provide physical addresses where you can send mail through the U.S. post office to email lists. A mailing list provides ...

E-mail lists can enable you to generate awareness and, more importantly, build mutually beneficial relationships with key audiences. Two main categories ...

There are steps consumers can take to avoid unwanted mailings. The Direct Marketing Association (DMA), a trade group, allows you to opt out of all mailing lists at its site, DMAchoice.org. (It ...

As businesses adapt to consumer shopping habits in the post-pandemic world, it's important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts ...

When my firm first began renting email lists for clients about two years, my initial experiences were pretty good. We began working with established, mail-responsive postal list sources with email ...

The more we do to automate the mail the greater the discount. Advancements in computer software and addressing hardware along with digital technology give the user the opportunity to prepare mail so ...

The United States Postal Service has revised its standards for charities and businesses that send bulk mailings at reduced rates. The revisions, which take effect in June, were spurred by requests ...