Problem #12: How to make hard facts easy reading. Solutions. 1. Translate jargon for the reader. ... It’s not the job of the writer to make interesting things seem important.

Bob Franco’s new book Sales: The Hardest Easy Job In The World clearly communicates one thing: selling should be easy. Franco maintains that it is, but when salespeople don’t follow through on ...

• If you hate your job, it will be hard. The key to finding a job that seems easy is to identify activities you enjoy, says career counselor Mitch Baskin, co-director of BBCS Counseling Services ...

Making a hard decision can be agonizing. ... That's an easy decision. What makes a decision hard, ... It doesn't make that improved job now better than the East Coast job.

A surprising trick to making hard choices? Try thinking less. June 3, ... I had a client who had a job offer that was better paid and more ... that seemed like an easy decision: Take the job.

We decided she should stay in her current job, save money and start working very hard at building her own business, so that in five years she could actually have the thing she wanted. Can you speak to ...

On paper, that seemed like an easy decision: Take the job. But in five years, she wanted to have a thriving business of her own, a business that was so successful she could take time off to spend ...