Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

A market segment is a group of people with common characteristics. Companies market to different segments with advertising designed specifically to reach each.

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. This article provides comprehensive ...

Targeting individual market segments can be effective, but marketing segmentation also has some limitations. Segmentation involves classifying groups of people according to habits or characteristics.

Dividing or segmenting a market is key for any marketer. By knowing the different types of potential customers we have we can better deliver a product or service that is tailored to them. In ...

Is the market for securities segmented, in the sense that different groups of investors concentrate on different groups of assets? According to the authors' examination of the demographic backgrounds, ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest success story on market segmentation analysis. This ...

Using a sample of emerging market closed-end funds, I find evidence that indirect investment barriers exert powerful effects on asset pricing differences across countries. I show that not only do ...

What began as an economic signal of risk morphs into a political trigger for further instability. Segmentation doesn’t just reflect political risk; it produces it. Yet segmentation is not entirely ...