Global marketing is, then, very important to internationalize a business, and preparing a good strategy for it has obviously some advantages: ... political, economic situation, ...

What Is Global Standardization in Marketing?. ... making global standardization in marketing an important tool, ... This may especially be the case across countries of varying economic statuses.

In a recent roundtable discussion, we asked five experts from The Drum Network about marketing’s current role in the global economy and its responsibility to educate, be empathetic and read the ...

NEW YORK (November 3, 2015)—Modern marketers are embracing data-centric tools to make the most of the treasure troves of audience data being gathered from a variety of devices and social media ...

Despite the power of the "silver economy," businesses often overlook this demographic, which can lead to misconceptions and marketing stereotypes. It is important for marketers to prioritize ...

This is where the most important marketing principle surfaces: Everything is constantly changing, especially now, and it might not matter.Only when you keep this principle in mind can you hope to ...