NEW YORK and TEL AVIV, Israel, Feb. 22, 2023 — Pecan AI, a leader in AI-based predictive analytics for BI analysts and business teams, today announced the addition of marketing mix modeling (MMM) to ...

Most of us who have had the experience of reviewing marketing mix models, and consequently their predictions and forecasts, have always known there were gaps. For example, for years I reviewed models ...

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s ...