Many assume that the McDonald’s logo is simply a massive “M” to represent the name of the fast-food chain. But the famed Golden Arches apparently serve another purpose.

The McDonald’s logo has slightly changed over the years before they settled on what it still is today in 2003. Shortly after the very first restaurant opened, the architect Stanley Clark Meston ...

Google’s first logo from 1997 may look atrocious, but it was sadly par for the course back in the late 90s. Firefox. The original Firefox logo consisted of a Phoenix with wings.

It turns out, your brand is about more than logos and slogans. Newsletters SUBSCRIBE. TOP STORIES TOP VIDEOS. ... McDonald’s first served them in 1949, replacing potato chips on its menu.

If you thought the McDonald’s logo was an abstract rendering of two massive, bendy French fries dipped into a pool of sweet, tangy ketchup, it's not a bad guess—but the logo colors actually ...

Big names like McDonald’s, British Airways and easyJet have recently relied on typography—not their logo—to carry their identity in bold campaigns. A strong typeface can be as recognisable ...

The designer Jeremy Scott’s first collection for Moschino, shown in 2014, featured items incorporating the red-and-yellow palette of McDonald’s and a contorted version of its golden arches ...

Big names like McDonald’s, British Airways and easyJet have recently relied on typography—not their logo—to carry their identity in bold campaigns. A strong typeface can be as recognisable ...