From the swirling script of Coca Cola to the famed golden arches of McDonald's, a well-designed logo is not only readily identifiable, but can also help establish brand trust and loyalty.

EVERYONE instantly recognises McDonald’s famous golden arches. But what does the logo mean? Here’s everything you need to know… What is the story behind the McDonalds logo? The go… ...

People 'mindblown' after just realising why McDonald's logo is red and yellow It's one of the most recognisable logos on the planet, and yet many people are only just learning the fascinating ...

The medieval Amazon and McDonald's logos: Ilya Denisov's work cleverly lampoons some of the world's biggest brands. Ilya Stallone/Instagram. Kappa's classic logo of two women sat back-to-back is ...

McDonald's is distinguishable because of its signature colours of red and yellow – and the reason behind it is all to do with our psyche. Here's all you need to know Skip to main content ...

Brands seem happier than ever to adapt or remove their apparently untouchable logos. The effect is often striking visually, but does it always work? We speak to the creatives behind ads for McDonald’s ...