The definition of green. by Ted Samson. The definition of green. analysis. Jan 3, 2008 5 mins. Technology Industry. ... Vendors and their marketing departments are, of course, ...

In The New Rules of Green Marketing (Berret-Koehler; February 2011; $21.95), Ottman, considered to be the nation's foremost expert on green marketing, provides unparalleled insight into the changing ...

November 2008Will green marketing really change consumer behaviour? We Homo sapiens are an incredibly young species. We really are. It's understood that if the Earth's timeline is given as a single ...

Szerena Szabo, Jane Webster, Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions, Journal of Business Ethics, Vol. 171, No. 4 (July 2021), pp. 719-739 ...