The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role ...

What does “meaning” mean to you? For almost a year, I’ve been examining the idea of meaningfulness across a variety of contexts: as it relates to data, marketing, business and life overall.

Brand Insider Summit QSR November 20 - 23, 2024, Santa Barbara Marketing: Automotive November 21, 2024, LA Email Insider Summit December 8 - 11, 2024, Deer Valley ...

Before any meaningful discussion of marketing goals can be had, we should explain the meaning of marketing. Marketing, according to the American Marketing Association, is "the activity, set of ...

Meaning must be real, deeply held and shared throughout an organization if it is to work—not just for the people who represent that brand, but for anyone who engages with it. We live in a time ...

My companion on this journey is Marketing Management, the 16th edition of the book from renowned marketing scholar Phillip Kotler and his co-authors Kevin Lane Keller and Alexander Chernev.The ...

Marketing Week is launching a series of content exploring the definition of effectiveness and how it is being communicated within business. The Language of Effectiveness, sponsored by Nielsen, will ...