Definition of Retail Marketing. ... Promotion may be more difficult for small businesses, because of their lower advertising budgets, but social media provides a low-cost method of promotion.

Definition of "Marketing Globalization". ... Product, price, place and promotion – known as the "four Ps of marketing" – become greater challenges when applied to global marketing.

Marketing isn't everyone's cup of tea, so with the increasing number of author services companies offering to do it for you, how do you know where to start and what is worth paying for?

This opinion, in broadening the definition of commercial advertising or promotion, opens up new avenues for false-advertising claims under the Lanham Act and may prove useful to small businesses ...