Facebook isn't the only one with a measurement problem (though it may well be the most publicized.) The problem exists across apps everywhere — and before you jump to conclusions, remember this.

Quantum mechanics is a probabilistic theory that does not describe individual events. Yet when we perform a single measurement, we find a well-defined outcome. This apparent contradiction, known as ...

It is possible that the view of consciousness that I have been exploring, that the mind-brain system is a quantum cohering-decohering-recohering system in an environment, may shed light on the mighty ...

(via PBS Space Time) The mystery of what happens when we go from a superposition to a definite state is known as the Measurement Problem, and it’s arguably the most mysterious outstanding problem in ...

As an applications engineer, I hear about plenty of test and measurement problems: “What’s wrong with my instrument? I keep getting the same errors over and over.” Sometimes, a measurement problem isn ...

What follows is a fairly complete transcript of a discussion about quantum physics on May 19, 1994, the last day of a workshop in Santa Fe, N.M. It begins with some technical issues, posed by John ...

The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

After a lot of years of fighting, we're finally seeing some fledgling efforts to measure teacher performance using tests scores and other metrics. Predictably, this is causing some problems, as a New ...