‘Melrose is going to be the benchmark for high-end retail in LA in the next 20 years,’ Soleimani predicts, emphasising that he hasn’t set out to replicate the experience of shopping in London or Paris ...

It therefore makes perfect sense for Frame’s first store to open its doors on Melrose Place, an area that invites visions of the brand’s long-limbed Angeleno audience. Frame kicked off in 2012, and ...