The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

This metric only estimates store visits, not purchases. Google is running a separate test to measure in-store transactions using retailer’s purchase data. Why An Estimate?

“The kids convert much more quickly, even explaining to me how much better the metric system is,” Friedman said. “In the end, we will get used to it, but I don’t understand why we did it.” ...