Salesforce CEO Marc Benioff raises concern over exorbitant AI investments by companies like Microsoft, questioning returns.

Incase would later step in to save the line, and just recently launched the first "designed by Microsoft" mice under the Incase brand. These new Incase accessories are identical to the Microsoft ...

As a consumer talks with Microsoft Copilot, the Showroom Ads technology dynamically changes content on the screen to provide ...

The role of the agency in modern marketing is changing and no one understands that better than Mark Phibbs, who has led ...

We’ve got more details on the Xbox-branded handheld coming later this year, including a massive software development that ...

It seems like Microsoft might actually be doing something to extend the life of the Xbox brand this year. With Nintendo ...

Microsoft has delayed Fable from its 2025 release window to some point in 2026, while also providing a first look at brand new gameplay. Fable is the upcoming reboot of the Xbox franchise made ...

Microsoft brings a new Advertising Showroom ads program to enable Copilot in helping you with your shopping. Here's more ...

Are you a print subscriber? Activate your account. By Parker Herren - 2 hours 36 min ago By Ad Age Studio 30 - 6 hours 50 min ago By Ad Age and Creativity Staff - 8 hours 3 min ago By Asa Hiken ...

in the future, Microsoft plans to integrate a brand agent that will allow consumers to interact directly with the representative. Brand agents will become the expert that a consumer would expect ...