Salesforce CEO Marc Benioff raises concern over exorbitant AI investments by companies like Microsoft, questioning returns.

Microsoft Advertising has shown off new ad formats that insert massive ads right into Copilot, alongside pilot programs to ...

As a consumer talks with Microsoft Copilot, the Showroom Ads technology dynamically changes content on the screen to provide ...

The role of the agency in modern marketing is changing and no one understands that better than Mark Phibbs, who has led ...

We’ve got more details on the Xbox-branded handheld coming later this year, including a massive software development that ...

It seems like Microsoft might actually be doing something to extend the life of the Xbox brand this year. With Nintendo ...

Skype users will be able to use their existing accounts to log into Teams. Microsoft has for years prioritized Teams over Skype and the decision to fold the brand reflects the tech giant’s desire to ...

Microsoft has delayed Fable from its 2025 release window to some point in 2026, while also providing a first look at brand new gameplay. Fable is the upcoming reboot of the Xbox franchise made ...

Are you a print subscriber? Activate your account. By Parker Herren - 2 hours 36 min ago By Ad Age Studio 30 - 6 hours 50 min ago By Ad Age and Creativity Staff - 8 hours 3 min ago By Asa Hiken ...

in the future, Microsoft plans to integrate a brand agent that will allow consumers to interact directly with the representative. Brand agents will become the expert that a consumer would expect ...