The snacks maker is using brands like Oreo and Milka chocolate to carve out a premium presence in a sea of commoditized cupcakes, brownies and muffins that its CEO described as “a bit dull.” ...
This is due to an undeclared allergen in the product. The product affected by this recall is the Milka brand Bubbly Alpine Milk chocolate bar. The bars contain a printed UPC of “7 622210 371638 ...
The snack makers are planning to introduce frozen novelties that combine flavors of the caramelized biscuit with chocolates such as Milka and Cadbury.
Mondelēz also can tap into the existing brand equity of a Milka chocolate bar or Oreo cookie, using the names to offer a more premium option in the bakery section. Van de Put told analysts that ...