1973: Miller tweaks the recipe and rebrands it Lite Beer by Miller, then Miller Lite, and test-markets the beer in Providence, Rhode Island; Decatur, Illinois; San Diego, California; and Knoxville, ...
Miller Lite, which was launched nationally in January 1975, celebrates its 50th birthday this year. The beer helped put Miller Brewing Co. on the national map and elevated Milwaukee's status as Brew ...
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